Code Blue Data Solutions
Code Blue Data Solutions. (and/or one of its direct or indirect subsidiaries, including Hawaii Activity Club) is the controller of data we collect. We collect marketing data when you visit our websites, when you provide it to us (by phone, in person, by webform), when you register for or attend an event, or when we collect it from public databases, partners, social media sites or other third parties.
Marketing data includes your contact details such as name, physical address, country, email, company name and telephone. It also includes automatic identifiers such as IP address, geographic location, browser type, operating system, screen size and company that we automatically collect when you visit our websites. These automatic identifiers are anonymous unless you provide additional information to us (such as by filling out a form on our website) that connects the automatic identifiers to you.
Marketing data also includes data that shows the web pages you may view, marketing content you have requested and any sales that may have resulted from your interaction with marketing content.
Our Data Protection representative can be reached at firstname.lastname@example.org
We use the marketing contact data that users provide directly to us for the purpose for which it was collected: to send requested content, schedule product demos, respond to questions, or to register for events. We also use that marketing contact data to send notices for direct marketing of our products and services. Users in certain geographic regions must opt in before we use their information for such direct marketing purposes.
We use automatic identifiers and tracking identifiers to administer, improve, analyze and personalize websites and to provide targeted advertisements.
We also use all marketing data to assess the effectiveness of various marketing initiatives and track the levels of sales and other engagement that result from marketing initiatives.
We process marketing data based on our legitimate interest in direct marketing our products and services. We also process marketing data based on consent given by individuals who opt in, where required, to our communications.
We share marketing data within our family of companies. We also share certain marketing data with third party service providers whose tools we use for marketing lead management, reporting, account matching, standardization, enhancement, deduplication, video engagement, targeted advertising and website behavior analysis. We share the certain data with service providers that help support our events, webinars and videos. We make sure any third parties with whom we share personal data will use the data only for the purpose of providing their services to us, and in a manner consistent with our privacy practices. There are also times when we share marketing data with other third parties if you opt-in to such sharing (such as if you opt-in to receive emails from our event sponsors).
Code Blue Data Solutions is a U.S. based company and primarily stores marketing data in the United States. We may collect, transfer and access such information from and to multiple countries, including the countries where we have offices. When data is transferred from within the European Economic Area or Switzerland to an area outside, we will ensure appropriate safeguards, consistent with the EU-US Privacy Shield and the Swiss- US Privacy Shield are followed.
We retain marketing data for as long as is reasonable for the original purpose for which it was collected and for furthering our legitimate interest for direct marketing. In general, we retain marketing data related to a customer for as long as they remain a customer. We also retain marketing data for prospects for a reasonable amount of time to determine if there is any interest or engagement.
In all cases, you are given the right to opt out of receiving further marketing communications. In that case, we will only retain the amount of information needed to be sure we do not contact you again for direct marketing purpose. You may tailor further communications from us at any time by visiting our Preference Center.